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Facebook Pages, Short-lived Fad or Still Useful?
Ever since Facebook launched the new design earlier this year one of the most interesting features was the new power given to Facebook Pages. Every item posted to pages showed up in fans’ news feed and...
View ArticleA ‘Personal Blog?’ Just use Facebook!
Okay so maybe I was a bit brazen with the title, but after writing about technology for more than 5 years I had wanted to reboot and open up a personal blog where I talk about the more mundane “let...
View ArticleFacebook is not killing blogging…
After yesterday’s post on social media being key to blog marketing, there’s a certain irony in reading an article which suggest that Facebook is killing blogging. Of course, this is just one opinion...
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5 Ways to Drive a Buzz about Your Events Using Social Media
Whether you’re a blogger, business owner, or individual with an event to promote, you can spread the word and drive an online buzz about it using the free tools of the social Web. Some tools integrate...
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Choosing Between Facebook Profiles vs. Pages vs. Groups for Your Business
Back in the olden days, there was a saying that goes like “if you want to spread news fast- tell a woman”, fast forward to the age of Internet, and the saying can be rephrased to “if you want to...
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A Beginner’s Guide to Customized Facebook Pages
With Facebook pages being one of the main ways to effectively promote your blog, business, band or organization online, this beginner’s guide to customized Facebook pages will help you to get to grips...
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The Best Free iPhone Applications for Social Media Marketing
More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online...
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How Social Media Involvement Can Help Your Company’s SEO Efforts
Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing...
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How to Use Plugins to Increase Social Media Engagement
Plugins can be an easy way to increase Twitter Followers and likes on Facebook. They are fairly easy to add for webmasters or developers onto the backend coding of the site and usually begin working...
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Social Media: Is the Pen Mightier? Yes…To a Certain Degree
Social media impacts our world in a variety of different ways. People use social media to discuss the latest gadgets, new cars, and exotic travel destinations. Businesses have already tapped into this...
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The Benefits and Downfalls of Using Social Media Advertising
Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows...
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How to Combine Your Public Relations and Social Media Strategies
Social media and public relations have some of the similar duties– they both deal with community awareness as well as damage control (when it is needed). Because of this, it can be beneficial for...
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How to Promote Events via Facebook
Facebook can be a great place to promote upcoming events, whether they are sales, concerts, meetings, conferences, or other meetings. They can receive a lot of exposure quickly, especially because...
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How to Utilize Facebook Insights
Facebook released an analytics dashboard for Facebook Pages, called Facebook Insights, a few years ago. Since then, it has gotten more robust and able to show administrators several different types...
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How to Maintain Social Media Account Security
After a story broke recently about Wired.com writer Mat Honan getting “epically hacked”, there has been an swell of articles reminding users to take precautions to stay safe online. The basic...
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5 Mistakes Bloggers are Making With Social Media
Even though most people would regard bloggers as tech-savvy and the ones to whom they can bring their computer to when it no longer will save any more images to the desktop after the first 500....
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How to Be Compliant with Facebook and Twitter Promotions
The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into...
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How to Combine Real-World and Social Media Marketing
Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By...
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How to Stay Connected With Customers Via Social Media While Out of the Office
In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for...
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Offering Free Resources via Social Media to Increase Engagement
If you are a business that is looking for ways to get more Facebook or Twitter followers, providing free resources that are relevant to those in your industry or are of interest to your target audience...
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